We surveyed thousands of past and current customers and used this data to build a 'brand upgrade'. Based in part on the old design, we redesigned the NEWP logo and created a tagline "Pride in Every Pellet".  Pellet bags, point-of-purchase displays, signage, trade show booth and supporting marketing materials were all given a new look and feel. InHaus Media also redesigned and developed the new Pelletheat.com website with new custom functionality that supports both the customer and dealer needs.