Whether you’re considering a complete redesign or improvements to your current website, the goal is to increase traffic, leads and ultimately sales through your website. InHaus Media’s Performance Marketing Process is the method we use to ensure the best results for creating a profitable and successful website for your company.

Step 1 - Research & Strategy

In Step 1 of the process we analyze the current data, apply additional metrics and testing, and determine the current pattern of customer usage and behavior on your website. Where are the weak spots? Where are the strong spots? A strategy for design and development is planned and objectives are put in place.

Step 2 - Design & Development

Based on our strategy objectives determined in Step 1, the functional wireframes and visual website designs come together on the drawing board and the development part of the process begins.

Step 3 - Increase Traffic

Getting more people to view your site is the first step to increasing your lead conversion. In Step 3 we set a plan into action that increases the amount of traffic coming into your site. This is a multi-faceted step that includes content creation, blogging, landing pages, social media & SEO optimization.

Step 4 - Optimize & Convert

In this step we increase the percentage of visitors that will convert to customers by optimizing their user experience on the website through our proven testing methods.

Step 5 - Visualize & Analyze

In many ways Step 5 is the most important. By analyzing metrics, heat maps, and testing results at regular intervals, we use the evidence to strategize new methods of immediate improvement. Step 5 is an integral and ongoing part of the process that is required on a weekly or monthly basis.

On-Going Performance Marketing Packages

The lifecycle of InHaus Media’s Performance Marketing Process doesn’t stop at the launch of a new site or the completion of a site improvement. Analytics & metrics reporting, testing, and strategy planning along with creation of new content are all needed on a weekly/monthly basis to keep your site competitive and successful. We offer three different monthly package options from affordable to professional.